Air pollution is an increasing problem which needs to be attacked from many angles, both by collaboratively attacking the source of the problem on a global scale, as well as finding solutions of living a healthy life also in the areas where the problems are worse. Together with our long-term client Blueair we set out to create Blue, an air purifier addressing a highly educated, well informed and younger audience and their lifestyle.

How could Blueair make a really good air purifier that looks great, is easy to use and maintain, and provides outstanding performance?

Check out the full design story.