Babies are vulnerable and it’s well known that children in cities can develop allergies and it’s partly due to air pollution. The challenge with air is that it will most likely take a longer time to develop an issue compared to if you would eat bad food or drink bad water where a reaction is more immediate.


Many studies shows that clean air will contribute to your health and wellbeing. The outdoor air quality varies depending on emissions from factories, car exhausts etc. The indoor air can be up to 5 times more polluted than the outdoor air, and babies spend up to 90% of their time in bed.


The idea behind the Dream Baby concept, cleaning a smaller controlled space, is built on the strive to design an experience with top performance when it comes to cleaning, noise and energy efficiency. Apart from the fact that there is no other product on the market, key challenges tackled was designing an optimal airflow without drafts affecting the baby, the soft filter cassette with an integrated light function, safety issues which naturally comes designing baby products, and ease of mounting and installing it in any home.

Dream Baby was launched earlier this spring on the Chinese market.